Friday, November 5, 2010

Taking Care of Business








The past month or so has been a whirlwind of activity for Rosita. There have been lots of opportunities for her to set up a booth to sell her gourmet dog treats and to get her name out there and within reason she's been doing everything she can.


October held and Oktoberfest and two Dogtober Fest events all reaching new audiences and communities. We have treats and will travel and this ment from Topeka to KC. In this traveling one woman show Mom's learned to pack the car with necessary supplies, do the math on how many treats we need to sell to cover our event expenses and most importantly, how to set up a pop-up tent by herself.


Now if you see Rosita's Ruff Cakes around town you won't see Rosita. She is a high maintenance dog that requires more attention and would draw away from the sales side of the business and Rosita has agreed to remain a pretty face at home.


What is exciting is seeing repeat customers and folks who are watching our website and Facebook updates to join us at our next location to purchase more treats. Its great to hear product testimonials and see the happy parent and pup.


The week of October 19th was crazy busy/awesome. Mom was on call for jury duty but had a booth at the Chamber of Commerce Business Expo and had just come off a double event weekend. Though the Business Expo proved to be a big success in getting our name out there. Rosita's Ruff Cakes LLC picked up two cake orders, a mention in the Topeka Capitol Journal AND won the award for Best First Time Exhibitor. Pretty sweet day!


Now Rosita is working on going big. She has outgrown her home kitchen and looking for a certified kitchen to bake in with more than one oven! Her treats will be processed for an analysis which is required for labeling and production at a commercial level. This is very exciting and educational. What's even better is that there are stores who are interested in selling our product. Rosita and Chase are howling with joy over the growth potential.


November is looking to be a super busy production month as well. First we have the Humane Society's 5k, then we're a vendor at the Junior League Merry Market, followed closely by the Lawrence Animal Fair, Lawrence Holiday Bazaar and the ever popular Pet Photos with Santa. We are really pushing holiday gifts for friends and family as well as business clients.




2 in 3 households have pets
1 in 3 have children (see the potential?)


And to think it all started because Chase has a sensitive stomach.